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Nehi (pronounced "knee high") is a flavored soft drink that originated in the United States. It was introduced in 1924 by Chero-Cola/Union Bottle Works. The "Nehi Corporation" name was adopted in 1928 after the Nehi fruit-flavored sodas became popular. In 1955, the company changed its name to Royal Crown Company, after the success of its RC Cola brand. It was founded by Claude A.Hatcher, a Columbus, Georgia, grocer,y who began bottling ginger ale and root beer in 1905.